Gordon S. Lang Faculty of Enterprise and Economics professor Dr. Katie Lebel mentioned how Serena Williams harnessed the ability of trend all through her profession to Reuters.
The article appeared in a number of publications together with the Nationwide Submit and the U.Okay.’s Every day Mail.
“Sexism has been fairly pervasive in relation to girls´s clothes… The expectations round what girls athletes ought to appear to be that been significantly steeped in that. Enter Serena and she or he pushed again towards all this. I feel she actually rethought (the) uniform requirements for girls in tennis,” mentioned Lebel.
A professor within the Division of Administration, Lebel researches gender fairness, sport fandom, advertising, and communications. She is an affiliated scholar at Tucker Heart for Analysis on Women & Girls in Sport and a member of the Nationwide Community for Analysis on Gender Fairness in Canadian Sport.